Archive for July 1st, 2010
China Business – Li Ning makes the change to catch up
Thursday, July 1st, 2010Customers shopping at a Li Ning store in Beijing. The sportswear maker had 7,249 outlets by the end of 2009. [Yu Hongchun / For China Daily] BEIJING – Li Ning Co, the Chinese sportswear maker endorsed by US basketball star Shaquille O’Neal, is undergoing a brand metamorphosis to revitalize and catch up with global peers [...]

